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Apple Inc reportedly in talks to buy Electronic Arts

Shares of Electronic Arts Inc (NASDAQ: EA) are up roughly 4.0% this morning on report the video game company is actively searching for a potential buyer or a merger partner.

Apple might be interested in taking over EA

Interestingly, Apple Inc (NASDAQ: AAPL) was reported as one of the mega caps that has held talks with EA. Other notable names that popped up as potential suitors include Amazon and Disney.

What many don’t know is that Trip Hawkins – the founder of Electronic Arts, served as the Director of Strategy and Marketing at Apple until 1982. The news comes shortly after Microsoft bought Activision Blizzard for $68 billion.

The iPhone maker has been expanding its footprint in gaming in recent years. Back in 2019, it launched Apple Arcade that enables users to enjoy ad-free games on Apple devices.

EA doesn’t comment on rumours and speculations

EA is yet to confirm having held talks with Apple Inc. Spokesperson John Reseburg says the company doesn’t respond to M&A related rumours and speculations.

We’re proud to be operating from a position of strength and growth, with a portfolio of amazing games, built around powerful IP, made by incredibly talented teams, and a network of more than half a billion players. We see a very bright future ahead.

A few of EA’s best-selling titles include Battlefield, The Sims, Need for Speed, and FIFA. Apple is yet to make an official comment as well. Shares of the tech giant are down more than 20% for the year.

The post Apple Inc reportedly in talks to buy Electronic Arts appeared first on Invezz.

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